Bite Lights

[Jim80]

Well today i got my issue of north american fisherman and as i'm flipping through the pages i come across a electronic lure called the bite light .
It has a blinking light in it's tail and flashes a different pattern on every cast .
The manufacturer is saying it triggers the predators instinct faster that a
conventional lure but I'm not sure that i am sold on it .

So in everybody's opinion is it a gimmick or is it functional ? Weigh in i'm
interested to see what everyone thinks one kit of 3 lures is like $30
thats $10 a lure for that personally i would stick with conventional lures ,
also the add totes that Wyoming officially banned this lure .